STUDENT
ROADSHOW
2024
The American Advertising Federation (District 7) and the Public Relations Council of Alabama have a lot in common.
Our shared focus is on developing and retaining talented communicators, marketers, writers and advertisers within the vibrant creative community here in north Alabama.
What better way to share our knowledge, skills and experience than to get inside the classrooms and show students the vast opportunities and support that our members have to offer? Join us as we share tips, strategies and stories intended to help you get interview-ready, find a mentor, land an internship or jobs, and then excel in your career. We’ll also answer all of your burning questions!
We are bringing industry professional speakers to local colleges and universities to have creative discussions about the advertising, marketing and public relations industries.
“This is a great opportunity for current and up-and-coming creatives to realize the support and the amount of talent that is vibrant in north Alabama. Come see why!”
Tom PattersonCreative Director for Bold Agency
AAFNA Student Outreach Chair
Student Roadshow 2024 Organizer
PANELISTS
With a Bachelor of Arts in Graphic Design and a Minor in Marketing, she seamlessly blends creativity with strategic thinking. Her passion in design is shown through her commitments and work towards Design Week Huntsville. Beyond work, Ashton enjoys painting, designing apparel, reading, and keeping up with the latest design trends.
For the past six years, I worked closely with Louise Fili as her senior designer at Louise Fili Ltd and now as a partner at our type foundry, Tipofili. Having worked on smaller teams, my responsibilities often extended beyond just design-work and into art direction, account management, and operations. And while I am comfortable working independently within a team, I most enjoy working collaboratively as a member of one.
leader, web developer and graphic designer with broad-based expertise in ad, print, and web
production as well as extensive experience in campaign development, project management,
layout/content design, brand development, web design/implementation, product
animations/illustrations, video pre and post production, and trade-show design
management.
His duties include providing strategic direction for the not-for-profit Institute’s integrated marketing and communications efforts. He also helps create, develop and execute a range of strategies and tactics to advance the visibility and reputation of the HudsonAlpha brand.
Kelley joined HudsonAlpha from Children’s of Alabama, one of the nation’s largest pediatric healthcare systems. Before Children’s, he held communication and marketing roles at AAA-Alabama and the University of Montevallo.
He earned degrees from Auburn University and the University of Alabama where he worked in both schools’ athletic department public relations offices and covered local and state news for several state newspapers and other publications as both an undergraduate and graduate student.
Kelley is an active member of the Alabama chapter of the Public Relations Society of America (PRSA) and the Southern Public Relations Federation (SPRF), which he represented on the Universal Accreditation Board from 2014-17. He and his wife, Natalie, have two sons, Jesse and AJ.
ROADSHOWS LOCATIONS & DATES
UAH
Tuesday 10/1/24
Time: 1:00 - 3 PM
Moderator: Tom Patterson
Speakers: Arielle Stroman, Emily Rodick, Phil Jeffcoat, Ashton LzCroix, Eli Walton
Oakwood University
Monday 11/4/24
Time: 5:30 - 6:45 PM
Moderator: Tom Patterson
Speakers: Leah Hall
TOPICS COVERED
- Tools of the Trade
- Networking
- Portfolios & Resumes
- Social Media Recommendations
- The Intangibles
- Freelancing
- Generational Differences
- Value Your Work
- Legal Considerations
- Open Q&A time